Natural Retreats Celebrates its Long-Standing Involvement with

Modernism Week in Palm Springs

Modernism Week is a renowned annual festival held in Palm Springs, California, dedicated to celebrating and fostering appreciation of midcentury and modern architecture, design, and culture.

Natural Retreats proudly announced its sponsorship of the 2025 Modernism Week festivities in Palm Springs, underscoring its continued commitment to cultural enrichment, community engagement, and the celebration of local modernist architecture and design.

“We’ve been involved in one way or another with Modernism Week since its inception 20 years ago,” says Ron Willison, Group Sales and Events Manager for Natural Retreats. “For the past three years we been Platinum sponsors, and we could not be prouder to be a part of this signature event for Palm Springs.”

Willison, who has coordinated a vast number of high-profile events and strategic partnerships for Natural Retreats, notes that Modernism Week has made a lasting impression on both the Modernism devotees who attend Modernism Week and the broader design community.

“Modernism Week’s 20th Anniversary is a testament to the community’s dedication to preserving and celebrating great design while staying true to what makes midcentury architecture and our Palm Springs culture so special,” Willison adds. “It’s incredible to see how this event continues to inspire, evolve, and bring people together.”

Many of the events for the Modnernism Week’s 20th Anniversary were hosted at landmark homes in the Natural Retreats luxury vacation home Palm Springs collection. Below is a sampling of their events, sponsorships, philanthropic donations, partnerships, and multi-faceted involvement that resulted from this extraordinary design event.

Philanthropic Commitments: Giving Back with Impact

In addition to its event sponsorships, Natural Retreats and its ownership made philanthropic contributions to key community and preservation efforts and to the St. Theresa’s Catholic Church Fund. A donation from owners of the Pink Door House (a landmark home in the Natural Retreats Palm Springs Collection) went to the Preservation Foundation's annual Martini Party fundraiser.

About Natural Retreats

Natural Retreats offers luxury vacation rental experiences in some of America’s most stunning destinations. With a focus on high-touch service, thoughtful design, and immersive stays, Natural Retreats connects guests with unforgettable places and curated experiences.

About Modernism Week

Modernism Week is a renowned annual festival held in Palm Springs, California, dedicated to celebrating and fostering appreciation of midcentury and modern architecture, design, and culture. Established in 2006, the organization hosts an 11-day event each February, featuring a diverse array of tours, lectures, exhibitions, and social gatherings that highlight the region's architectural heritage and contemporary design innovations. A portion of the proceeds from Modernism Week events supports the efforts of local and state organizations to preserve and promote the area's modern architecture.