Case Study

Sky Ridge Retreat Park City, UT

Better bottom-line revenue through strategically low occupancy, high levels of service, and maximum rates
Homeowner Case Study - Park City, UT | Natural Retreats

Challenge

Although occupancy means more revenue, high occupancy creates a higher-than-necessary need for maintenance and operating costs at high-end homes. In order to meet these costs, an increase in occupied nights is required. This results in more wear and tear on the property, higher utility costs, and a higher end-of-year investment to maintain the property to a level that allows it to command the highest possible rate.

Background

Jay owns an exclusive ski-in, ski-out property in Utah's Deer Valley Resort in Park City. During his first year renting, he and his son managed all rentals. They priced the 7-bedroom exclusive property at the average market rate. From this, they received an enormous influx of bookings due to the overall quality of the property. However, at the end of the year they found that the wear and tear of the property and increased utility usage cost them roughly $50,000.

By adding resort-style service and strategic marketing, Natural Retreats was able to increase the average ski season nightly rate from $4,500 per night to nearly $8,500 per night.
Average Guest Rating
51 Guest Nights Booked
$246,349 2019 Revenue
52% Income Growth
$8,300 Average Nightly Rate
75 Owner Nights Booked
+35% Rate Increase

Solution

In an effort to combat the expensive wear and tear on his property without sacrificing revenue, Jay partnered with Natural Retreats to appeal to a higher level of traveler. By adding resort-style service and strategic marketing, Natural Retreats was able to increase the average ski season nightly rate with peak season rates starting at $13,500.

Results

Higher rates led to an increase in bottom-line revenues. Higher quality guests and lower occupancy meant lower maintenance costs and greater peace of mind over the long-term value of the property. This strategy also resulted in more time for owner use and greater availability for real estate showings.

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No Startup Fees

No Long-Term Contract

Higher Financial Return