Case Study

Silver Star Condo Park City, UT

Self-Managed Vacation Rental vs. Natural Retreats Property Management
Homeowner Case Study - Park City, UT | Natural Retreats

Challenge

Not seeing a high enough ROI from vacation rental with self-management.

Background

Cindy, the owner of a 2-bedroom condo in Park City, self-managed her property from the time she and her husband purchased it in 2010. Since the couple purchased the property as an investment, generating a return through rental income was important to them. Sticker shock had kept them from working with a professional management company. Instead, Cindy shouldered the responsibility of managing all the aspects of the property herself. Over the years, the time investment compared to incoming revenue reached a point that the investment no longer made financial sense. Cindy and her husband considered selling the condo.

Natural Retreats, which came recommended by the HOA, introduced an approach that leveraged the brand’s national recognition and marketing power to attract more qualified guests.
Average Guest Rating
$32,150 2017 Revenue
$50,110 2018 Revenue
$59,594 2019 Revenue

Solution

Natural Retreats, which came recommended by the HOA, introduced an approach that leveraged the brand’s national recognition and marketing power to attract more qualified guests.

Working with Natural Retreats significantly increased Cindy’s revenue through access to Natural Retreats’ many partnerships and channels, including Homes & Villas by Marriott International. Additionally, Cindy benefited from Natural Retreats’ professional consulting services to make her property more marketable to a greater range of potential guests.

Through economies of scale, Natural Retreats also offered higher-quality maintenance and housekeeping at a lower rate with less stress.

Results

Through the increased exposure and marketing reach of Cindy’s property, combined with the professional consulting services she took advantage of, Cindy saw a 35.14% increase in revenue over her first year with Natural Retreats, and an additional 14.9% increase in the year after that.

This resulted in more time for Cindy to enjoy Park City, less hassle with day-to-day operations of her vacation rental, and a substantial increase in overall revenue generated from her property. This has resulted in a net-positive investment for Cindy and her husband to continue to enjoy.

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No Startup Fees

No Long-Term Contract

Higher Financial Return